E-commerce for many Indias: enabling consumer and brand diversity.

With 50% of India’s internet users coming online in the last 5 years, we are witnessing India’s linguistic diversity manifesting itself in the online world. Today, more than 45% of urban consumers prefer to consume content exclusively in an Indian language.

To help advertisers, and agencies successfully reach out to the Indian language users on the internet, this session will focus on the challenges that language first users face on the internet, and the top principles that will help you build for them.

We will walk you through the idea of the Metaverse - detailing why it exists, how it works, what it hopes to achieve, why it matters, and how it will strengthen the creator community overall. We will use Epic Games as a reference to showcase the ecosystem it provides for everything you need to start, ship, grow, and stand out from the crowd when building for the Metaverse.

Arun Srinivas discusses how businesses can harness the interactive tools today for growth, and prepare for an immersive future

Key Takeaways:

• Understanding of the epochs of human evolution - from Karma to Jnana to Bhakti to Nyaya
• Tracing them through the epochs of corporate evolution - from Industry to Information to Individual
• And thus applying them for consumer communities, content & communication

Key Takeaways:

We all know that voice & audio as mediums are intuitive, growing and sticky platforms with huge scope for innovation, BUT there are several unanswered questions that come in the way of marketers adopting the mediums. This session with industry experts who have actually looked to lead this space via innovations and the use of technology will throw further light on how unique and effective these mediums can be.

An agile tool to enable marketers to build winning marketing organisations in 2022.

It is inspired by the MMA Global Report. It finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times. In fact, a 1% improvement in marketing capability fit for firms is associated with a 2.5% increase in sales growth based on a detailed study which was conducted to establish a structured methodology and framework thereby enabling organisations to match capability fit to drive growth and performance.

The India report at Impact showcases how capability fit can be improved and brings forth an ecosystem POV to share key insights and expertise on building winning marketing organisations. A must attend and a must download toolkit to build winning marketing organisations.

Download the report here.

Every company running digital campaigns, from the largest spenders to the new-age start-ups, are bleeding precious marketing spends on account of ad fraud. The level of ad fraud may vary between channels, but the size of the problem is big enough for advertisers to improve their ROI by taking action against it.

Key Takeaways:

Join us to learn the part the entire ecosystem plays to restore the much-required trust and transparency.

Key Takeaways:

• How to build winning marketing teams - what does it take? Why do teams often fail?
• What is the role of Diversity in Marketing? Why is it important?
• From a marketing perspective, what remains constant across industries, and what changes?
• What are the megatrends in this fast-changing world that will impact how marketers work and think? How will they impact us and what should we do? What remains the same, despite all the changes in media, digital & technology?
• What is the role of marketers on a fast heating planet? How can they play their part to reverse or reduce the decline in our habitat?
• How can marketers self regulate? Where to draw the line in this hyper-competitive world?

The future of beauty will be shaped through game-changing green sciences, powered by beauty tech and multiplied by cutting edge technologies. In this talk, Asmita highlights how L’Oréal and it’s 34 international brands are preparing for a 2030 beauty consumer and pivoting more immersive consumer experiences with Extended Reality like A/R, V/R, etc. that will strive for greater consumer authenticity & proximity, bringing relevant services & automation, with the hybrid use of humans & bots.

Since the beginning of the Internet, the concept of 'cyberspace' and 'online worlds' has been a constant theme and the subject of numerous famous science fiction plots, as well as the core objective of many startups. Given that we are now living in the era of exponential, science fiction is increasingly becoming science fact. Virtualisation is the inevitable future of everything, yet dehumanisation needs to be kept in-check at all times.

Key Takeaways:

From buying real estate on the metaverse to job interviews in the metaverse, from enabling musical concerts to weddings, corporate India is abuzz with excitement about the possibilities of the Metaverse. It is time to do some number crunching to size up the likely metaverse-ready audience in India, and understand their profile and interests to connect better with them.